יום שבת, 30 בינואר 2010

On the innovation process and the spin-off process

On the innovation process and the spin-off process

The process by which innovative technology is born is usually in the mind of an innovative mind and then to new patents and then to new technology.
But the process by which a new application is created is more complex and more market oriented.
It often starts with a need. Then it is followed by understanding what solutions are out there, followed by a gap analysis.
It is often created to match an existing technology. So, analysis of the technology shortcomes or advantages is followed.
It is a most creative process - but it has much engineering to it.
The ability to create new application is a miracle at a time. It requires good market knowledge, technical skills, user needs understanding, intimate understandng of the field and the way technology is used in the field.
The rewards of application development is a shorter time to market, faster solution to problems, and faster time to market.
The ability to develop appications is the heart of any company (Tech-company) to grow, yet the process which is the most critical in a company's life is given much less attention than the initial invention and technology development.
The process is highly innovative and most creative as it needs curving ones way in a very limited land. thru all the obstacles of allready developend technology.
it requires complex teams, that know the technology, understand the needs and understand the user.
Often it needs different people in the R&D world. More the D people solution oriented and engineering type people. the type of people that ask the questions rather then the people with the answers.
When building an application group remmember then you need the three elements - market, technology and user.
You will need the patent - IP people later in the process but do not forget them.
appcation patents are the heart of a growing technology company.

It is critical to allow the organisation go through all the stages of project creation in any application - it tends to reduce development times.
For example - creating nanomaterial for window painting is different enough from creating nano material for wall painting to deserve a process, not to talk of using a machine for asthetic purposes vs. medical use or moving technology from sewage water treatment to treatment of seawater.
While you will spend more time initializing the project you have all the chances to
save time in the process by helping you in the process of problem solving.
remmember - Regulatory hurdles, market habits, money trails are more then likely to be different.
for example moving a material technology from medical to food may reduce regulatory health regulation but wil add issues of Kosher/hallal labeling that where not main issues before.